Every platform that sells digital products takes a cut of every sale, forever. At the time of writing this, Gumroad takes 10%. Payhip takes 5%. Shopify Basic is $29 a month before fees even start. The more you sell, the more you pay, and the fee never goes down.
The self-hosted version of Djangify removes that entirely because you pay once, you get the full source code, and you run it on your own server. No monthly platform fee, no commission on anything you sell, no company that can change the terms on you overnight. The only thing you pay for is your own hosting account.
That's what makes self-hosting this eCommerce system a great way to go if you are looking to sell digital products, and so you are clear on what's available, here's exactly what's in the box.
Sell digital products properly
Upload and sell PDFs, guides, templates, audio and video. Downloads are encrypted with per-purchase limits and delivered automatically, so a customer pays and gets their file without you touching a thing. There's no cap on how many products you list. Payments go straight into your own Stripe account, in whichever currency you choose: GBP, USD, EUR, CAD, AUD.
Make more from the traffic you already have
Coupons, percentage or fixed, with expiry dates and usage limits. Order bumps at checkout. A one-time welcome offer that shows up once for a new customer. Email opt-in at checkout that connects to Mailchimp or Kit, so your list grows on every order, including the free ones.
Host and sell your own tools
If you've built an interactive tool with Claude or a similar AI, a calculator, a quiz, a small generator, you can upload it as a single HTML file and it goes live at your own URL. Each one runs alone, so it can't touch your store's data. Offer it free as a lead magnet, or gate it behind a purchase. Selling hosted tools along with or instead of a PDF digital product is also available.
Run your content and your shop as one site
A full blog with categories and featured posts. Custom pages for About, Contact, a gallery, a landing page. A page builder made of blocks: hero, FAQ, gallery, newsletter, spotlight, link-hub, no code required. Paste a YouTube, Vimeo, Spotify or podcast link and it embeds itself.
Change how it looks without touching a template
Four themes to switch between: Classic, Editorial, Minimal, Spotlight. Set your own colours, fonts and button style from Site Settings. The Adminita admin theme comes with it for a clean, modern backend.
Let AI handle the writing you put off
Connect your own key for Claude, ChatGPT or Gemini and switch on a product description writer, a blog post writer, an FAQ generator, and a rule-based site audit that tells you what to fix. There's also an assistant you can ask questions like "what should I fix on my store?" and it answers using your actual site data. Everything lands as a draft. Nothing publishes without you.
Get found without hiring anyone
Schema.org structured data, Open Graph and Twitter card tags, sitemaps, canonical URLs and robots.txt, all generated for you. An EEAT author section ties the content back to a real person, which matters more to search now than it used to.
Keep control of your data
One-click CSV exports. A full-site backup whenever you want one. Stripe and email credentials encrypted at rest. Nothing here can lock you out of your own store.
What's actually in the download
Complete source code, Django deployment files, the Adminita admin theme, full documentation, environment configuration templates, a Stripe setup guide, a customisation guide, and lifetime access to your version.
What it doesn't include: hosting (you'll need your own VPS), a domain, one-on-one support, an installation service, or future version updates once you're past your download limit.
Before you buy
This is built for people comfortable on a server. You'll need a Linux VPS, some comfort editing a .env file, and a willingness to work through terminal commands. Every purchase comes with a file called DEPLOY_WITH_AI.md, written to be pasted straight into Claude or ChatGPT so it walks you through the whole setup, server, keys, HTTPS, your first product, one step at a time. A free account is enough to follow it.
If that's more than you want to take on, the managed version does the same job and I run the server for you.
Download the full features list. Attached to this post is the full featured list of what's available on this eCommerce system so you know exactly how it will support your business in helping you sell digital products and build your personal brand.
See it before you commit to anything: this platform runs djangify.com, the site you're reading right now. Every block, every theme, every piece of the shop system is live in front of you. There's also a full working demo where you can walk the entire buyer journey with dummy products, from browsing to checkout to download.
Try it first, then decide: Explore the live demo →
Once you've clicked through as a customer would, the source code and everything above is one purchase away on the self-hosted product page.
