You have Content Planning Studio open and your AI connected. This page takes you from a blank dashboard to a saved 30-Day Content Plan and your first day ticked off. It covers what to gather first, the one step most people skip (research), how to brief the plan chat, and how to work the plan day by day.
If you have not set up the app yet, start with the setup guide (it opens in a new tab, so you keep your place here).
- Add one website, one product and two or three pieces of your own writing before you open the plan chat. The plan is only as specific as what you give it.
- Paste the text of your writing into the Content field of each asset. That field is what the AI reads, not the uploaded file.
- Build a voice profile first, so the hooks sound like you.
- Do a little research on what your audience really searches for and complains about, and save it as an asset.
- The plan follows Know, Like, Trust over four weeks, and is saved as a readable page and as dated tasks you tick off.
The plan in one picture
The 30-Day Content Plan is built around one framework, Know, Like, Trust. It is a way of ordering your content so that the first things people see introduce you, the middle things let them enjoy hearing from you, and the last things give them a reason to join your list or look at your offer.
The plan never promises a result for your audience or for you. It gives you a clear month of content in your own voice. What happens afterwards depends on your audience and your product.
Gather your material first
Ten minutes of preparation changes the plan more than any setting. Tick things off as you collect them. Your ticks are saved in this browser.
Have these ready
- One website or business to plan forIt does not have to be a real website. It is the container for one venture.
- One product the plan is forUsually your cheapest one, with its name, price and a short description.
- A sentence about who buys it"Busy parents wanting a side income" is useful. "Entrepreneurs" is not.
- Two or three pieces of your own writingBlog posts, transcripts or emails you are proud of.
- The platforms you really useOne to three. The plan only uses the ones you tick.
- An honest hour countHow much time you have on a normal day, not your best day.
Assets and pages are not the same thing
Two words come up all through the app, and mixing them up is the most common stumble. An asset is something you give the app. A page is something the app gives you.
| Asset | Page | |
|---|---|---|
| What it is | Raw material you give the AI | A finished piece, ready to read |
| Examples | A blog post, a transcript, a research note, a brand note | A content plan, a generated draft, your own notes |
| Which way it flows | Into the AI | Out of the AI |
The Content field is what the AI reads, not the file you upload. If you upload a PDF or a Word document, paste its text into Content as well. The uploaded file is only an attachment for your own reference.
Step by step: from blank dashboard to Day 1
Tick Done on each step. Your ticks are saved in this browser, so you can stop at any point and come back.
Eleven steps to a working plan
- Add your websiteOpen Websites in the sidebar and add one. Fill in the brand name, your name and a short bio, your expertise and a short business description.
I already run a Djangify shop
Choose Import from Djangify. Enter your shop domain and the read-only export token from your Djangify admin (Connect to Content Planning Studio), and the app brings in your brand details and product list. It is a one-time pull, so run it again if you add products later.
- Tick your platformsEdit the website and tick the platforms you actually post on. The plan is built around only these, so it never sends you somewhere you are not.
- Add your productAdd the product you are planning for, with its name, price and a short, accurate description. The plan chat reads this.
- Upload two or three assetsOpen Assets and add your writing. Give each a clear title, paste the text into Content, and link it to your website.
What if a piece is useful for every business?
Leave Website blank. That makes it a global asset, visible to every business you run. A style guide or a piece of evergreen writing suits this.
- Build your voice profileIn Assets, open Voice profiles. Paste a few samples of your writing, or point it at your saved assets, and press Distil.
What does Distil produce?
A one or two sentence summary of your voice, tone words, typical sentence length, words to avoid, and do's and don'ts in your own patterns. You can keep more than one profile, but only one is active at a time.
- Do a little research and save it as an assetFind the real phrases, questions and complaints your audience uses. Paste them into a new asset linked to your website.
Where do I find them?
Ask your AI to search the web for what your audience asks and complains about, read the comments on competitors' posts, and look at what search suggests as you type your topic. Write the pain in their words, not yours. "My shop got shut down overnight and I lost every listing" is research. "People want to sell online" is not.
- Check that people want your topics (optional)Before you spend hours on a piece, take three minutes to check that real people are searching for it. The prompt below does the legwork.
- Open the plan chat and brief itOpen 30-Day Content Plan in the top menu and answer its questions, or paste the briefing prompt below.
In the app
Click 30-Day Content Plan in the top menu. The chat already knows your website's brand details and your product list, so it will not ask you to repeat them. It asks which product the plan is for, who buys it and what pain it fixes, how much time you have each day, and what you already have. Answer honestly, especially the time question.
In Claude Desktop
Open a New Chat in Claude Desktop and paste the briefing prompt below. Claude reads your website, products and assets through the app, loads the plan framework first, and then builds the plan. If you have not tested the connection yet, do that first with the test prompt in the setup guide.
- Review the plan before you confirm itRead it as your audience would. Ask for changes in plain words, such as "swap week 3 to Pinterest" or "make day 9 about my story".
What should a good plan look like?
Every day names a real pain, has a hook in your voice, a channel and a call to action, and points to where your product fits. There is a main task and lighter tasks around it when you have the time. Each week ends with a short review. Somewhere around days 18 to 22 you will find a note that results often feel flattest here. Keep going through it.
- Save itWhen it looks right, tell the chat to save it. It is saved as a readable page and as real dated tasks on your dashboard.
Why did it not create any tasks?
It needs day-by-day detail to do that. If you approved a very loose plan, ask the chat to lay out specific days before saving.
- Open the tracker and finish Day 1Open the plan page and follow its link to the tracker. Click Day 1, record whether you showed up, the link to what you posted, the hook, notes and your numbers, then save.
What does saving a day do?
It marks that day done on the tracker and on your dashboard. Anything you have not done is listed in the reminder email if you turned it on.
Prompts to copy
Replace the words in square brackets with your own. The more you give the chat, the less it has to guess.
Build a 30-day plan for [BUSINESS OR WEBSITE NAME]. VOICE: Write in my voice. Check my voice profile for [BUSINESS NAME]. MY ASSETS (use these, do not invent from scratch): - Check: [NAME OF ASSET] - Check: [NAME OF ASSET] MY PLATFORMS: the ones I have ticked on the website. MY AUDIENCE AND THE PAIN I FIX: - Who they are: [BE SPECIFIC] - The main pain they feel: [THE PROBLEM, IN THEIR OWN WORDS] - What my product helps them do: [PLAIN DESCRIPTION, NO PROMISES] MY RESEARCH (what they actually search for or complain about): - [PAIN POINT 1] - [PAIN POINT 2] (or: Check: [NAME OF RESEARCH ASSET]) Build it around Know, then Like, then Trust. Every day must answer a real pain and point to where my product fits in. No promises of results. No generic behind-the-scenes filler.
You are helping me check content topics before I create them. My website: [WEBSITE] My niche: [NICHE] My audience: [WHO THEY ARE] The main pain I solve: [THE PAIN] Below is a list of topics from my content plan. For each topic, search the web and YouTube now. Do not answer from memory. For each topic tell me: 1. DEMAND: are real people searching for or watching this? What exact words do they use? 2. WHAT IS ALREADY WORKING: find 2 or 3 videos or posts doing well, with links so I can check them. Where you can see it, compare the channel size with the view count. 3. VERDICT: MAKE IT (real demand, clear angle), SHARPEN (real demand but crowded, so give me a sharper angle) or DROP (little real demand, say so plainly). 4. HOOK: if MAKE IT or SHARPEN, give me one title or hook based on what is already working, rewritten in my own angle. A different spin, never a copy. Rules: give a real link for every claim. If you cannot find a source, say "no source found, treat as unverified". Never invent view counts. If a topic is weak, tell me to drop it. Here are my topics: [PASTE YOUR TOPICS HERE]
Act on the verdicts. Make it means create it with the hook you were given. Sharpen means keep the topic and take the sharper angle. Drop means cut it and ask the plan chat for a replacement. If there is no real signal behind a topic, do not make it.
Check your readiness
Rate each statement from 1 (not true) to 5 (very true). The result tells you whether to build the plan now or spend ten more minutes on your material.
Are you ready to build your plan?
- I can describe who my product is for in one specific sentence.
- I have added at least two pieces of my own writing as assets.
- I have built a voice profile.
- I know the main pain my audience feels, in their own words.
- I know how many hours I really have on a normal day.
- Gather more firstSpend ten minutes on the checklist above. A plan built on thin material comes out generic.
- Nearly thereFill the one or two gaps, then build. You can also tell the plan chat what is missing and let it ask.
- Build the planYou have what the plan chat needs. Go to step 8.
Turn an idea into a carousel
A content item whose type is Carousel can become a carousel of up to 7 slides. The slide text is written from a short brief, and the slides are laid out in the brand palette the app reads from your assets, so add a short brand note as an asset first.
- Open a content item whose type is Carousel and press Make carousel. Once you have made one, the button says Open carousel.
- Write a short brief: the one idea the carousel should make, and who it is for.
- Press Rewrite from brief. Edit any slide by typing over it, pick a photo for a slide if you want one, and add a footer call to action.
- Press Export. The slides are saved as PNG images in a zip file, attached to the content item as an asset, ready to post.
An empty carousel cannot be exported. Write a brief or type the slide text first. In the desktop app you can open the exported folder in Explorer. Otherwise use Download the zip.
30 days or 90 days?
Answer three questions. The explanation of your result appears right here, so you do not lose your place.
Which plan fits you?
- How far ahead do you want to see?
- One month, then I will decide
- The next three months
- Have you followed a content plan before?
- No, this is my first
- Yes, and I stuck with it
- Do you want the app to check what you completed before it plans the next stretch?
- Not yet
- Yes, that would help
The 30-Day Content Plan
One product, one month, with a tracker. It is the right place to start, and it is what the steps above build.
- It follows Know, Like, Trust across four weeks and ends each week with a short review task.
- It is saved as a readable page and as dated tasks you tick off on the tracker.
- When the month is done, you look at what worked and ask for the next 30 days. Each plan starts from what the last one showed.
You do not need to do anything else now. Carry on with the steps above.
The 90-Day Content Plan
Three linked 30-day phases, opened from its own chat. You can start with the 30-day plan and move to this later. Nothing you build now is wasted.
- Know, Like, Trust, one phase each. Days 1 to 30 introduce you, days 31 to 60 show your personality and stories, and days 61 to 90 share proof and invite people to your list and your offer.
- Phase 1 is four connected weeks. Week 1 fixes your one-line message and checks the basics (analytics, an opt-in page). Weeks 2 and 3 are the first content wave. Week 4 is a review week.
- Phases 2 and 3 are drafted later, on purpose. When you finish a phase, the app checks how much you actually completed. Below 40% it recommends repeating the phase. With some days skipped it folds those back in. When you are mostly done it builds on what got the best response.
- Extras that feed that check. A one-time foundation checklist, weekly numbers you enter yourself, and a weekly journal of reflective questions.
To start one, open 90-Day Content Plan in the top menu. Your plans then appear in their own section in the left sidebar, above Pages.
Work the plan, then do it again
Open the plan page and use the tracker each day. Click a day to record whether you showed up, the link to what you posted, the hook you used, notes on what you would change, and your numbers. When you close the app for the day, the reminder email lists anything still open, if you turned it on in Settings.
Each week ends with a short review task. Look at what got a response and what did not, then do more of what worked next week. When the 30 days are done, open the finished tracker before you ask for the next month. Note which hooks did best, which channel earned its time and which days you skipped. Then tell the plan chat, for example, "last month's Reels did better than the carousels and I skipped most Wednesdays". That makes the next plan sharper than the last.
Look back at your first month
- Which post or hook got the best response?What was it about?
- Which days did you skip, and why?Time, topic or channel? Be specific.
- What will you change in next month's plan?One channel, one topic or one number of hours.
If something does not work
The plan feels generic
A generic plan nearly always means the chat had thin material to work from. There are four things that change it, in order of effect:
1. Your audience sentence. "Busy parents wanting a side income" gives the chat something to aim at. "People who want to grow" does not. Write who they are, what they are stuck on and what they have already tried.
2. Real research. Hooks built on the words your audience actually uses beat hooks built on your guess at them. Save a research asset (see the next question) and name it in your briefing.
3. Your own writing. Add two or three more assets and make sure the text is pasted into the Content field. The plan can reuse what already worked for you.
4. Your voice profile. Build it before the plan, not after.
Then go back to the chat and ask it to rebuild: "Rebuild the plan using my research asset and my voice profile, and name the assets you used for each week." Asking it to name its sources makes it show its working, and you can see straight away if it ignored something.
I have no research yet
The chat will tell you so and offer a lighter first plan. That is the right call: a lighter plan built on honest gaps is better than a full plan built on invented pain points.
You can get useful research in about twenty minutes. Turn on web search in your AI and ask: "Search for what [your audience] complain about and ask when they try to [the thing your product helps with]. Look at Reddit, forums, YouTube comments and reviews of competing products. Give me the exact phrases they use, with links, and flag anything you could not verify." Read the answer yourself, delete anything that does not sound like your audience, and paste what is left into a new asset linked to your website.
Then rebuild the plan and name that asset in your briefing. You only do this once. Every future plan for that website can reuse it.
It asked me about a platform I do not use
The plan only uses the platforms ticked on your website. If none are ticked, the chat asks which ones you are active on, then saves your answer so it does not ask again. If it suggests one you have not ticked, say so plainly: "I do not use X. Rebuild the week using only Instagram and Substack."
You can ask the chat to recommend a platform that might suit your audience, but the advice is to stay with one or two, three at the most. A plan spread across five platforms is a plan most people drop in week two. If you have limited time, one platform done properly beats three done thinly.
Can I change the plan after saving it?
Yes, in two ways, depending on how big the change is.
Small changes: edit the plan page or a single task. Open the task from the Tasks page or the tracker, then change its title, date or notes. Moving a task to another day is just a date change.
Big changes: go back to the plan chat and ask for a revised plan. If you save a second plan for the same dates you will have two sets of tasks, so delete the old plan's tasks first. When you delete one task that came from a saved plan, the app offers to delete the whole batch in one go. Clear the chat first if you want a fresh start rather than a tweak.
How many tasks will I get each day?
It depends on the hours you told the chat you have. With about an hour or less, you get one main task a day, because a single piece done well beats two done badly. With two or more hours, you get a main task plus a couple of lighter ones: commenting on other people's posts, adding an existing post to Pinterest, repurposing an old asset. With five or more hours you can get two main tasks and a few lighter ones.
Each one is its own task on its own date, so you can tick the small ones off without feeling you have done nothing. If the plan feels too heavy once you are in it, tell the chat your real hours and ask it to cut each day back.
Can I plan for two websites?
Yes. Add each as its own website. Tasks, assets, products, voice profile notes and plans stay separate for each, so nothing from your cooking blog leaks into your coaching site. You get one shared dashboard that shows today's tasks from both.
The calendar flags a day when two businesses both have tasks, so you notice a clash before it becomes a problem. If you run two plans at once, give each a different day or time block. Doing two plans at full pace is the fastest way to skip days on both.
What if I skip days?
Nothing is lost and nothing resets. Skipped days stay on the dashboard as overdue until you do them or move them to a new date, and they are listed in the reminder email so you do not forget them.
Do not try to catch up on five days in one evening. Pick the one or two that still matter, move the rest, and carry on from today. Somewhere around days 18 to 22 almost everyone slows down, because results often feel flattest here. Judge yourself on whether you showed up that day, not on follower counts.
If you skip a whole week, it is better to tell the plan chat and ask it to re-lay the remaining days than to feel behind. In a 90-day plan the app counts the percentage of tasks you finished in each phase, and uses it to decide whether to move on or repeat.
Do I need a voice profile?
The plan works without one, but the hooks sound much more like you with one. Without a voice profile the chat writes in a pleasant, neutral style that could belong to anyone. With one, it knows your usual sentence length, the words you avoid and the way you open a post.
It takes a few minutes: paste two or three samples of your best writing and press Distil. You can keep more than one if you write differently for two businesses, and the active one is used by default. If a draft still does not sound like you, edit it and approve it. The learn-from-your-edits feature then notices repeated changes and suggests them as notes.
More to explore
This page was built with Djangify's content boxes: the checklists you ticked, the step tracker, the scorecard, the quiz and the switch are all ready-made blocks. You can use the same ones on your own articles and info pages.
Content Blocks Premium Setup Guide for Any AI
How the checklists, trackers, scorecards, quizzes and switches on this page are made, and how to add them to your own pages with any AI.
Read more →Content Planning Studio Setup Guide for Any AI
Download, open, log in, connect your AI and make your first backup.
Read more →Content Planning Studio
What each part of the app does, from the 30-day plan to the carousel maker.
Read more →- Add one website, one product and two or three assets before you open the plan chat.
- Paste the text of each asset into its Content field, and build a voice profile.
- Save a little real research as an asset, and check your topics if you are unsure.
- Brief the 30-Day Content Plan, review it, then save it as a page and dated tasks.
- Use the tracker every day, review each week, and look at the whole month before you plan the next one.