The Coach app adds customer-facing AI to your shop — a way for visitors and buyers to talk to an assistant trained on your own material, instead of reading everything themselves. It's part of the self-hosted platform and is not currently available on managed hosting.
\r\nThere are two separate features inside it: the Expert Twin, which is public, and Product Coach, which is attached to a specific purchase.
\r\nExpert Twin (the public /ask/ page)
\r\nThe Expert Twin is an optional page at /ask/ where any visitor can chat with an AI trained on your material before they buy — a self-hosted alternative to tools like CoachVox or Delphi, except your data stays on your own server instead of a third party's.
\r\nYou build its knowledge base by uploading PDFs, pasting text directly, or using the one-click import that pulls in your existing blog posts, docs and products. With an OpenAI or Google key connected it uses vector search (RAG) over that knowledge base; with only an Anthropic key connected it falls back to full-text search instead.
\r\nYou can configure:
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- Persona — sliders for tone, formality, warmth and length, so it sounds like you rather than a generic chatbot. \r\n
- A call-to-action link — for example \"Book a call\" — that the Twin can offer mid-conversation. \r\n
- Lead capture — anonymous visitors are asked for an email before they can keep chatting (members never are), and captured leads can be pushed straight to your marketing list. \r\n
Every answer cites and links back to your real pages rather than inventing information. You can also keep an optional, anonymous, auto-expiring log of what visitors actually ask — useful for spotting the questions your existing content doesn't answer.
\r\nThe Expert Twin is off by default and needs a deliberate double opt-in before it goes live — it never appears on your site until you turn it on.
\r\nProduct Coach (per-product)
\r\nProduct Coach is a narrower, customer-facing AI attached to one purchased product. A buyer gets a message-limited, time-limited chat that answers only from that product's system prompt and any workbook PDFs you've attached — it doesn't have access to the rest of your site or your other products.
\r\nConfigure it under Coaches in the admin. Like the Expert Twin, it runs on your own AI provider key, so usage is billed to you directly, never marked up.
\r\nWhere to Manage It
\r\nBoth features live in the admin under Coaches and Expert Twin. You'll also find Twin leads (captured email addresses) and the anonymous Visitor questions log there.
\r\nNiche-Neutral by Design
\r\nNothing about the Coach app assumes a particular business type — it works the same for coaches, trainers, tradespeople and consultants. It answers from whatever knowledge base you give it.
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